Last Updated: April 2018
For the purposes of this Policy, Personal Information is information that can be used to directly or indirectly to identify a living individual. Personal Information may include, but is not limited to, sensitive categories of information, herein referred to as Sensitive Personal Information, such as information that reveals racial or ethnic origin, political opinions, religious beliefs, trade union membership, health, sexual or gender orientation.
We note that if you are a Boyd employee, contractor, supplier, customer or other partner, the use and protection of Personal Information may be subject to additional contractual obligations between us, including without limitation, additional Boyd policies.
Personal vs. Non-personal Information
- Personal Information: Personal Information may be collected from you as you use the Site. Personal Information generally is information that personally identifies you in some way(s). Examples include your name, address, birth date, email address, phone number, other data collected when purchasing our products or services, education, employment, credit card, or other credit information. Additional examples include information submitted through our call centers, by joining a mailing list, by participating in social media events, contests or surveys, and signing up for email alerts or distributions. If during your visit to the this website you submit Personal Information to us, you are choosing to provide us with your Personal Information and you agree that it will be used to provide the information, products or services that you request (including information on additional products and or services which Boyd reasonably thinks may be of interest to you) and you consent to Boyd’s use of your personal information to improve or market Boyd’s products or services. Boyd does not knowingly request or collect Personal Information from any person under the age of 13 and we ask that any individual who is under the age of 13 to refrain from using our Site or submitting any Personal Information.
Use, Disclosure and Protection of Personal Information
It is Boyd’s intention to obtain Personal Information only by fair and lawful means, and to use the Personal Information to service your needs and requests. Boyd will not process Personal Information in a manner incompatible with the purposes for which it was originally collected unless later authorized by the individual from whom the information was collection or unless allowed by law. We will not keep Personal Information longer than is necessary for the purposes for which it was originally gathered.
When do collect and process Personal Information about individuals, we will disclose certain information to those particular individuals on a reasonable and timely basis upon written request of the individuals from whom the Personal Information was collected. The disclosed information will include what Personal Information is being collected, who is collecting it, how and for what purposes it is being collected, how it is being us and to whom it is being disclosed. We will allow individuals reasonable access to their Personal Information to verify, correct or delete their data, where inaccurate.
We may also use Personal Information to process an order made through the Site, including shipping and returns of such order, and for organizing and submitting customer satisfaction reviews. We may also use such Personal Information to support marketing for our products and services and to enhance the content and use of our Site.
In order for Boyd to provide our products and services, we may need to share your Personal Information with other companies, agencies or contractors affiliated with Boyd. We will always seek to ensure that it is kept secure and only used in accordance with your instructions and agreed purpose.
Further, we may use and disclose Personal Information to the extent necessary to comply with laws, regulations, court orders, government agencies or investigations and similar legal instructions, to resolve disputes, and to protect Boyd rights and property.
Additionally, we may also contract with other third-parties to provide services, such as shipping, payment processing, contact verification, market research, and organization of promotions, or other subcontractors; however, we will provide these contractual parties only with the Personal Information necessary to perform the work for which they were contracted.
Boyd and its third-party providers may use cloud-based tools, and in such event, data might be processed in countries outside the United States. In such cases, Boyd and any such provider will agree to the necessary terms as required by law to protect Personal Information.
Boyd will process Personal Information only with consent and when such processing is permitted by applicable law. If Boyd needs to process Sensitive Personal Data, which is very rare, Boyd will obtain explicit consent for such processing, unless such processing is permitted by applicable law.
Boyd will not sell Personal Information to any third party and we will take commercially reasonable efforts to maintain the confidentiality of such information, in accordance with our contractual obligations as well as in compliance with those laws applicable in the states and countries in which we conduct business (and you should be aware that laws in all jurisdictions are not the same, and that some may have stricter requirements than others). Further, to protect your Personal Information from unauthorized access and use, Boyd maintains physical, electronic, and procedural safeguards, and requires those to whom we disclose Personal Information to do the same. We are committed to making sure that your Personal Information is accurate and up to date but it is your responsibility to let us know if your Personal Information is inaccurate or out of date and we can only make changes to your personal information if you notify us.
Boyd will retain your Personal Information only for so long as it is helpful to support the overall purpose for which we collected the information.
Opting Out of Marketing Communications
Your Personal Information may be used to provide you with information regarding additional opportunities and information about Boyd products and services; and accordingly, by using the Site and providing such Personal Information, you consent to such use. However, to the extent required by law, we will provide mechanisms for opting out of mass marketing communications targeted by Personal Information we have collected or otherwise obtain consent in the manner required by applicable law. These mechanisms will normally be available on the relevant email or web site, but you may always notify us at the address specified below under “Contact Us”. Requests to opt out of communications based on data controlled by third parties must be made through the third party. Notwithstanding the foregoing, there may be some jurisdictions requiring stricter opt-in versus opt-out mechanisms relating to these types of communications and we will comply with the applicable laws in such locations.
External Links; Public Social Media
Other Boyd Sites
Boyd may amend this Policy at any time by posting a revised version on this Site, without providing prior notice to you. Any such amendment will be effective at the time it is posted unless a delayed effective date is expressly stated in the revised version. Your continued use of this Site after such changes have been posted will constitute your acceptance of the changes.